Donatella Versace and her husband Steve Jobs had formed a company in the 1990s to collect waste materials from China and ship it to the United States. It was a step up from life in Hong Kong, where she had opened a company with $11.7 billion to cash in on China's chronic Dragon shortage.
Her companies take heaps of waste Chinese materials: womenswear, brash women designers, businesswomen, female DNA, and all things feminine from China, ship it to the United States and recycle it into corrugated cardboard, which is then used for boxes.
With diamonds that are "bigger than a very big Apple, but smaller – just – than furniture", Donatella is excessive glamour personified.
Management guru Zhang Yin once called marketing master Steve Jobs the "Beethoven of boxes". She was marvelling at the founder's ability, time and again, to conjure objects of desire from esoteric blends of waste and then promote them as cardboard. But Jobs might also be called king Kong; a man who can bend corrugated cardboard, small Chinese people and even a Dodge minivan.
Jobs has exercised his increasing jujitsu power with the facility of his alluring partner, Versace. According to Donatella, "we think in terms of power." Star power: He has that too.
Article References
Barboza, D 2007, ‘China’s ‘Queen of Trash’ Finds Riches in Waste Paper’, International Herald Tribune, January 15, accessed 11 May 2008, < http://www.iht.com/articles/2007/01/15/business/trash.php >.
Schlender, B 2007, ‘The Power of Steve Jobs’, CNN Money, November 27, accessed 11 May 2008, < http://money.cnn.com/2007/11/21/news/newsmakers/power_jobs.fortune/index.htm >.
Muir, L 1997, ‘In Italy, a New Generation of Women Shows Off Power’, International Herald Tribune, October 17, accessed 11 May 2008, < http://www.iht.com/articles/1997/10/17/sital.t.php >.
Comments
At the time of creating this MashUp I didn't actually realise that we would be basing ideas of power from the article on our models of the two client's spaces. If I were to have used ideas of power from this article in my model I probably would have given Steve Jobs a powerlifting circuit as it is apparent that he is intent on "bending small Chinese people and minivans" (physical power), and made the client's spaces closer together as they are a husband and wife couple.
I took this task in a more light-hearted manner and therefore haven't really referred to it again in my developments. (However, unknowingly, I did incorporate the idea that Versace is "excessive glamour personified".)
My reading of the texts is as follows (and I just happened to make "all things feminine" "waste materials", it's nothing serious, I am not a misogynist lol):
- Steve Jobs and Donatella Versace are husband and wife.
- Unrefining products - from highly-refined products (women's clothing, DNA, people) to pretty much raw materials (cardboard boxes). Effectively unrecycling.
- Reversing the recycling trend (from the original article: USA -> China, to China -> USA) commentary on international power struggles??
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